The daily series Tomorrow Is Ours, broadcast on TF1 since 2017, generates dozens of questions every evening about the outfits worn by its characters. Léa’s dresses, Ashley’s shirts, jackets seen on the characters from Sète: viewers want the same pieces. The official site does not offer any clothing seen on screen, only merchandise. This confusion between the official store and actual sources of purchase remains common among fans.
Visual search on screenshot: the most reliable method to identify a DNA outfit
Before scouring social media or second-hand platforms, the first step involves a tool that most viewers underutilize: Google Lens applied to a screenshot. The process is simple. During the episode or in replay, take a screenshot of the item of interest, then submit it to Google Lens via Google Photos or directly from the browser.
The visual search engine then returns product sheets, active or archived, that at least allow for the identification of the brand and the exact reference of the garment. Even when the sheet is no longer available for purchase, the model name is enough to then launch a targeted text search.
To refine the results, combining the character’s name with the abbreviation “DNA” in the search bar effectively filters towards fan pages and specialized blogs that already reference the item.
Several fans have documented that this combination (screenshot + text search with the character’s name) yields faster results than a simple textual description. To find the clothes from Tomorrow Is Ours, this method is the most effective starting point.
Collaborative identification communities: when fans replace costume designers
The absence of an official store dedicated to costumes has pushed fans to organize themselves. Facebook groups and specialized Instagram accounts function as real identification cells. After each episode, screenshots are posted, and members recognize the pieces they already own or have spotted in stores.
These community identifications are sometimes faster than a search engine. An Instagram account like Fringues de séries lists outfits from many French series, including Tomorrow Is Ours, associating each piece with its brand when identified.
The mechanism relies on a mass effect. The more members there are, the greater the chances of recognition. A dress worn by a character in an evening episode can be identified within hours if a group member owns the same item or has seen it recently in a store.
Limits of community identification
Field feedback varies on the reliability of these identifications. Some pieces are models from well-known brands that are easily recognizable, while others come from more niche brands or past collections. In the latter case, the identification remains approximate: members suggest visually similar alternatives rather than the exact piece.
The costume designers of the series work with a wide range of sources, and not all outfits come from mainstream brands. Some pieces are altered or customized for filming needs, making exact reproduction impossible.
The TF1 Vinted account: clothes worn on screen, but limited stock
TF1 has launched a Vinted account featuring outfits actually worn by the actors of Tomorrow Is Ours and Here It All Begins. The proceeds from sales are donated to the association La Cravate Solidaire.
- The items for sale are the clothes actually worn during filming, not reproductions. Each article is unique.
- The stock is very limited, and items sell quickly. Christelle Moreno’s dress, Charlie Molina’s skirt, or Hortense Rochemont’s bag have been sold within hours according to published feedback.
- There is no regular sales schedule. Posts are spaced out and unpredictable, which requires frequent monitoring of the account.
- The Vinted account only concerns items already used in filming. You won’t find outfits from currently airing episodes.
This initiative remains the only way to acquire a garment authentically worn on screen. However, it does not meet the majority need of fans, who are looking to buy the same new piece or a close equivalent.
Concrete alternatives when the exact piece is no longer available
A large portion of the clothing spotted in Tomorrow Is Ours comes from seasonal collections that have already sold out by the time of airing. The gap between filming and airing episodes exacerbates this issue. When the exact piece is no longer in stock, several avenues remain exploitable.
The first is to search for the same model on second-hand platforms (Vinted, Vestiaire Collective, Leboncoin) using the brand and reference identified via Google Lens or fan communities. Searching with precise keywords (brand + model name + color) yields better results than a generic search by type of clothing.
The second avenue involves checking the identified brand’s websites, which sometimes offer similar models in their subsequent collections. Accessible fashion brands often renew cuts and patterns from season to season with minor variations.
The third option relies on price tracking and stock alert tools. Some browser extensions allow you to set an alert when an item comes back in stock or appears on a marketplace. This method requires patience but works for brands that regularly reissue their models.
The most useful reflex remains to act quickly after identification. The longer the time passes after the airing of an episode, the more stocks dwindle on resale platforms, fueled by the simultaneous demand of thousands of viewers who have spotted the same piece.